The open book of social Innovation

The open book of social innovation as excellent business tips, and can be found at:  http://www.nesta.org.uk 

I think tip #24 is very interesting: 

“Changing roles.  Innovations may be triggered when professionals and managers change their roles – some doctors spend one day each year in the role of patients, and some local authority chief executives spend time on the reception desk. Prison reform has historically been advanced when members of the elite have undergone spells in prison. Some innovative businesses rotate their directors (and Switzerland has long changed its Prime Minister every year). “

  I find this tip very interesting. We saw in class how innovation was created in the ER by people spending long hours in the emergency room acting like patients – creating empathy – to understand what problems patients felt and what could be innovated. In our business team we also act various roles and don´t just do what we know. It is part of our philosophy in Tshaped, to be from different specialism areas in order to understand different view points.

 

 Tip #85

 

 “Beta testing usually follows prototyping and concept testing and moves testing out to the users’ actual environment for a ‘real-world’ test. The service/product is introduced to a small number of people who are then tasked with trying it out and reporting back any problems to designers and manufacturers.” 

 

This tip is also particularly interesting since this is exactly what we are doing with Holdthefrontpages. Testing the website is enabling us to get feedback in order to make our next launch suite better what customers are looking for. 

 

Lastly tip #134 

 “Web presence. All social ventures now have to have a website. But their full potential has only begun to be explored. Many ventures are by their nature information intensive – in respect to the quality and tangibility of their work, the stories of those involved in it, and the range of people with whom it interacts. It has therefore become crucial for ventures to have access to the tools – wikis, chat rooms, forums, comment boxes, and blogs. It also needs high quality design to ensure usability and navigability, ways of connecting each web site to others (through links and RSS feeds as well as establishing a presence on other social networking sites like YouTube and Facebook which can act as feeders to the venture’s website. Above all, a venture needs to devote resources to the constant updating and active hosting of their sites. A good example is the site of the cooperative football team Ebbsfleet United (My Football Club), which has a team of six working on their website to involve the members, a model that could be adopted by many consumer co-ops among others. “  

 This tip is also something we are trying to implement in HoldtheFrontPages and all throughout our company values (Tshaped) since we think that the web as immense power and the social media is developing more and more. Having this in mind we are trying to put the service in every possible media including Youtube, Facebook, Twitter, web presence, etc.

 

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